Privacy Policy

Introduction and Overview

At NutriHidden, we are deeply committed to protecting your privacy and ensuring the security of your personal information. This comprehensive Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, use our services, participate in our community programs, or interact with us in any other way. We believe that transparency about our data practices is essential to building and maintaining your trust, which is fundamental to our mission of providing valuable nutritional education and resources.

This policy applies to all information collected through our website, mobile applications, email communications, community events, and any other services we provide (collectively, the "Services"). By accessing or using our Services, you consent to the practices described in this Privacy Policy. We encourage you to read this document carefully to understand our practices regarding your personal information and how we will treat it.

If you have any questions or concerns about our privacy practices, please contact us using the information provided in the "Contact Information" section of this policy. We are committed to working with you to obtain a fair resolution of any complaint or concern about privacy.

Information We Collect

We collect several types of information from and about users of our Services, including:

Personal Identification Information

This includes information that can be used to identify you personally, such as your name, email address, postal address, telephone number, and any other identifier by which you may be contacted online or offline. We collect this information when you voluntarily provide it to us, such as when you register for an account, subscribe to our newsletter, complete a contact form, participate in our community programs, or make a purchase from our store.

Health and Dietary Information

In the course of providing personalized nutrition guidance, we may collect information about your health status, dietary preferences, food allergies or intolerances, medical conditions (if voluntarily disclosed), and nutritional goals. This sensitive information is collected only with your explicit consent and is used solely to provide you with tailored nutritional recommendations and resources. We implement additional security measures to protect this sensitive data and never share it with third parties for marketing purposes.

Technical and Usage Information

We automatically collect certain information about your device and how you interact with our Services. This may include your IP address, browser type, operating system, referring URLs, device information, pages visited, time spent on pages, links clicked, and other usage statistics. This information helps us understand how our Services are being used, identify technical issues, and improve the user experience.

Cookies and Similar Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities and preferences. Cookies are small data files stored on your device that help us recognize you, remember your preferences, and provide personalized content. You can control the use of cookies through your browser settings, though disabling cookies may limit your ability to use certain features of our Services.

Information from Third Parties

We may receive information about you from third-party sources, such as social media platforms (if you connect your account), partners who offer co-branded services, or publicly available sources. We ensure that any third party from whom we receive information has the legal right to share it with us, and we handle it in accordance with this Privacy Policy.

How We Use Your Information

We use the information we collect for various business purposes, including:

Service Provision and Personalization

We use your information to provide, maintain, and improve our Services, including personalized nutrition recommendations, recipe suggestions based on your dietary preferences, and content tailored to your interests. This includes using your health and dietary information to provide customized nutritional guidance that aligns with your specific needs and goals.

Communication and Support

We use your contact information to respond to your inquiries, provide customer support, send administrative messages (such as updates to our terms or policies), and deliver information about services you have requested. We may also use this information to send you nutritional tips, seasonal eating guides, and other educational content that we believe may be of interest to you.

Research and Development

We use aggregated and anonymized data to conduct research on nutritional trends, evaluate the effectiveness of our recommendations, and develop new resources and services. This research helps us advance our understanding of nutrition and improve the quality of the information we provide to our community.

Community Engagement

We use your information to facilitate participation in community programs, cooking workshops, and other events. This may include sending reminders, sharing preparatory materials, and coordinating logistics for these activities.

Legal Compliance and Protection

We may use your information as necessary to comply with legal obligations, resolve disputes, enforce our agreements, and protect the rights, property, or safety of NutriHidden, our users, or others.

Information Sharing and Disclosure

We are committed to maintaining your trust, and we want you to understand when and with whom we may share the information we collect. We do not sell, trade, or otherwise transfer your personally identifiable information to third parties without your consent, except in the following circumstances:

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you, so long as those parties agree to keep this information confidential. These service providers include hosting companies, email service providers, analytics providers, and payment processors. We carefully vet these providers and require them to implement appropriate security measures to protect your information.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency). We may also disclose your information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

Business Transfers

In the event that NutriHidden is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

With Your Consent

We may share your information with third parties when we have your explicit consent to do so. For example, if you choose to participate in a research study conducted in partnership with an academic institution, we would only share your information with that institution after obtaining your specific consent for that sharing.

Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you for various purposes, including research, educational content development, and trend analysis. This information helps advance nutritional science without compromising your privacy.

Data Security Measures

We implement appropriate technical and organizational security measures designed to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. Our security measures include:

• Encryption: We use industry-standard encryption technologies when transferring and receiving sensitive information, such as during account registration or when submitting health-related information.
• Access Controls: We limit access to personal information to employees, contractors, and agents who need to know that information to process it for us, and who are subject to strict contractual confidentiality obligations.
• Secure Infrastructure: Our website and data are hosted on secure servers with robust physical and network security measures in place.
• Regular Security Assessments: We regularly review our information collection, storage, and processing practices, including physical security measures, to guard against unauthorized access to systems.
• Incident Response Plan: We have implemented procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

While we strive to use commercially acceptable means to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security. If you have any questions about security on our website, you can contact us at the information provided below.

Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process the information, and whether we can achieve those purposes through other means.

When we no longer need to process your personal information for the purposes outlined in this Privacy Policy, we will either delete or anonymize it. In some circumstances, we may anonymize your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

If you would like more information about our specific retention periods for different types of personal information, please contact us using the details provided in the "Contact Information" section.

Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information. These may include:

• Access and Portability: You can request access to the personal information we hold about you and request a copy in a structured, machine-readable format.
• Correction: You can request that we correct or update any inaccurate or incomplete personal information we hold about you.
• Deletion: You can request that we delete your personal information in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.
• Restriction and Objection: You can request that we restrict the processing of your personal information or object to certain types of processing.
• Withdraw Consent: Where we rely on your consent to process personal information, you have the right to withdraw that consent at any time.
• Opt-Out of Marketing: You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in our emails or by contacting us directly.

To exercise any of these rights, please contact us using the information provided below. We will respond to your request in accordance with applicable law. Please note that we may need to verify your identity before processing your request, which may require us to request additional personal information from you.

In certain circumstances, we may not be able to comply with your request, such as when we have a legal obligation to retain certain information or when the information is necessary for the establishment, exercise, or defense of legal claims. We will inform you of relevant exemptions when responding to your request.

International Data Transfers

NutriHidden is based in the United States, and our Services are primarily directed to users in the U.S. However, we may transfer, store, and process your personal information in countries other than your country of residence, including the United States. These countries may have data protection laws that are different from the laws of your country.

When we transfer personal information across borders, we take appropriate safeguards to require that your personal information remains protected in accordance with this Privacy Policy. These measures may include implementing the European Commission's Standard Contractual Clauses for transfers of personal information between our group companies and between us and our third-party providers, which require all such parties to protect personal information they process from the EEA in accordance with European Union data protection law.

If you are located in the European Economic Area, United Kingdom, Switzerland, or other regions with laws governing data collection and use that may differ from U.S. law, please note that we may transfer information to a country and jurisdiction that does not have the same data protection laws as your jurisdiction.

Children's Privacy

Our Services are not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us, and we will take steps to delete such information from our systems.

In cases where we do collect personal information about children (for example, in the context of family nutrition programs), we do so only with verifiable parental consent or as otherwise permitted by law. We implement additional protections for children's personal information, including limiting the types of information collected and how it is used.

If we learn that we have collected personal information from a child under the age of 16 without verification of parental consent, we will take steps to remove that information from our servers as quickly as possible.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will revise the "Last Updated" date at the top of this policy. If we make material changes that significantly affect your privacy rights, we will provide a more prominent notice, such as by email or through a banner on our website.

We encourage you to periodically review this Privacy Policy to stay informed about how we are protecting your information. Your continued use of our Services after any changes to this Privacy Policy constitutes your acceptance of the revised policy.

If you disagree with any changes to this Privacy Policy, you will need to stop using our Services and deactivate your account(s), as outlined below.

Contact Information

If you have any questions, concerns, or complaints about this Privacy Policy or our data practices, please contact us:

We are committed to working with you to resolve any complaints or concerns about our privacy practices. If you are not satisfied with our response, you may have the right to lodge a complaint with the data protection authority in your jurisdiction.